Demand volatility, global network complexity, varying customer buying behaviors, multiple channels and new competitors have challenged the "one size fits all" supply chain that focuses on one core competency. Companies are addressing this challenge by first identifying critical trade-offs (e.g., cost efficiency, speed, customization, supply risk, security) and then aligning the end-to-end supply chain to maximize capabilities that customers value. We'll look at the steps, challenges and benefits of segmenting your supply chain to enable an optimized portfolio of offerings aligned to customer value characteristics.