Detecting early patterns that impact social, economic, technology, ecologic and market changes often eludes business and IT leaders grounded in their current operating models. In this presentation, we will discuss how organizations can shift their strategic thinking and architecture in order to seek, model, and adapt to new/novel patterns by leveraging technology, information, people and processes. We will also discuss how Pattern-Based Strategy can enable organizations to identify new and emerging patterns and how organizations can leverage Pattern-Based Strategy to support business transformation?