Hosted by Philip Allega Research VP

CEOs are grappling with preparing to react to market realities without impairing the ability of the business to recover when economic conditions improve.

If the challenge is cost reduction, EA can be used to identify deep opportunities that are not easily discerned on the surface. If change is about growing a new market, creating new channels, consolidating business processes, or introducing new ways of doing business, EA can provide guidance that supports the selection, creation and implementation of this change. However, this means senior executives and EA teams need to change their use and thinking about EA; from a tired technological modeling exercise to an engine of business transformation.

Topics Discussed

Gartner analysts discussed with participants the following topics:

Please join Philip Allega as he reviews how EA can be a key tool to enable EO and the senior management team to decide how, when and what to change.