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  • The Impact of Today's Technology Buying Cycle on Marketing and Sales
  • 21 Apr 2014
  • This webinar explores how the technology buying cycle has changed due to the rapid growth of social networking and widespread information availability. It also provides practical advice for how providers can deal with the ever- increasing power of buyers by helping them explore, evaluate, engage and experience.
  • Big Data Primer for Midsize Enterprises
  • 21 Apr 2014
  • Big data isnt just for the large enterprise. In fact, many midmarket organizations are better poised to take advantage of big data than their larger counter parts. This webinar is an introduction to big data for midmarket organizations. It sets a foundation for what big data is, where it comes from and how it impacts midsize organizations differently than their large enterprise-size counterparts. It also provides practical advice for focusing big data initiatives to drive business success.
  • Laying the Groundwork for Digital Business in the Midmarket
  • 22 Apr 2014
  • Digital business isn't a technological trendit's about connecting the dots around people, processes and relationships already in place. This webinar will help midmarket organizations understand that they can use their smaller scale to connect the dots with greater agility in creating new sources of business value.
  • Cybersecurity (The Biggest Scam Since the Ponzi Scheme)!
  • 23 Apr 2014
  • Recent security breaches highlight an evolving and precarious threat environment. Attacks are financially motivated and are supported by a sophisticated underground economy. To stay a step ahead of the "bad guys," enterprises need to invest wisely in security tools and personnel. Finding the right balance between too little and too much security is essential to business success.
  • Digital CMOs, Digital Roles on the Rise as Marketing Transforms
  • 23 Apr 2014
  • Many marketing organizations will witness a changing of the guard as they seek leaders to guide and execute the shift from analog to digital. This webinar explores the new digital roles creeping into the ranks, including digital-savvy CMOs, the chief marketing technologist, the growing appetite for data and analytics wranglers and even the chief content officer to oversee a supply chain of content to fuel multichannel engagement. Learn what this means for your organization and whether you're adequately staffed to meet digital challenges - and opportunities - head on.
  • How Midsize Enterprises Are Managing Data Growth
  • 23 Apr 2014
  • Organizations of all sizes struggle with managing the growth of data. At the same time, there is often an unclear picture of all the data being stored and which data is of value to the organization. This webinar provides insights on the types of unstructured data cluttering the storage environment and focuses on how midmarket organizations can start to better control the growth of data in their environments.
  • Social Media Analytics Role in Differentiating the Customer Experience
  • 24 Apr 2014
  • In an era where the customer is king and expectation is of immediate fulfillment, social media analytics are critical in gaining the market, demographic and individual insights needed to craft superior customer experiences. In this session, we review the role of your people, your processes and your technologies in using social media analytics to differentiate your customers' experience.
  • Hadoop 2.0 Signals Time for Serious Big Data Consideration
  • 24 Apr 2014
  • With the release of Apache Hadoop version 2.0, new capabilities, improved performance and stability and a growing ecosystem are driving renewed and accelerated interest. How ready is the technology, and are you prepared to take advantage of its promised savings and scalability?
  • Cloud Application Integration: Building Bridges Between Applications
  • 29 Apr 2014
  • With the cloud, it has never been easier to accidentally build silos. The cloud brings the promise of rapid innovation and faster time to market, but the challenge of integration is often cited by organizations as one of the primary issues that are inhibiting public cloud adoption. In order to fully realize the benefits of the cloud, a new integration strategy that encompasses cloud and on-premises services is imperative.
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