Hosted by Laura McLellan,
Research VP

Marketing is purchasing significant marketing-related technology and services from their own capital and expense budgets – both outside the control of the internal IT organization and in conjunction with them. Designed for high-tech provider marketing executives, this webinar explores the current landscape and lays out business challenges caused by this shift in buying centers. As a buyer, understand what companies like you are doing. As a seller, consider the risks versus rewards of staying with business as usual, bypassing internal IT to get to the business buyer, or acting as a bridge between the CMO and CIO.


By 2017 the CMO will Spend More on IT Than the CIO

Date: 03 January 2012  Time: 11:00 AM EST

High-Tech Tuesday Webinar Series

Topics Discussed

  • What the fact basis is for Gartner’s prediction, specific to high-tech providers
  • What the implications are for high-tech provider CMOs as a major buyer of marketing-related technology and services
  • What the implications are for high-tech providers in selling marketing-related technology and services to CMOs